We can see recycle logo everywhere nowadays either on a plastic bag, boxes, bottles, glasses, magazines and many more, you name it. But did you really know who designed this recycle emblem? Have you ever thought of it? How the Logo is Born This recycle emblem was born in a competition. The story goes like […]
The original drawing of the rabbit. The world famous Playboy logo. Do you know who is the designer behind this logo? Art Paul, an American graphics designer designed this bunny logo. He was working as a freelance graphic designer in 1953 and contacted by Hugh Hefner, Playboy founder, who need a logo […]
You know how IBM logo looks like? But how about the very first IBM emblem before the name “IBM” was born? IBM was formed by a combination of three companies in 1911, including, International Time Recording Company (ITR), Computing Tabulating Machine Company and Computing Scale Corporation (CSC). However, the company was called as Computing Tabulating […]
Who designed Fedex Logo? What is the secret behind this logo? Fedex emblem is actually designed by Mr. Lindon Leader in 1994 as a Senior Design Director at Landor Associates, San Fransisco. Fedex was actually called as Federal Express in 1971. In order to renew the brand strategy, Lindon CEO, Fred Smith has […]
Is that a bear on Toblerone logo? Look closely. I am surprise when I find out there is hidden bear in that logo. On the first glance I look at it, all I can see is just a normal mountain. But one day, curiosity drives me to take a closer look on the logo […]