DC Comic Logo Evolution



DC comic first emblem 1940-1942


Have you seen the first DC comic logo? DC comic emblem was founded in 1934 as National Allied Publications. The first DC comic emblem was formed with a simple circle surrounded with the words “A Publication” and The DC initial mark was placed on the centre of the logo. Did you know DC refer to Detective Comics?



DC comic emblem 1942-1949


Superman was a huge success in the early 1940, soon in 1942, a new logo was introduced with the words “Superman” added into “A DC Publication”.





In November 1949, DC comic company name was changed to National Comic Publications. Small changes was made on the logo to incorporate with the new company name.



In 1972, a simple white circle with bold sans serif DC initials was introduced. I think this logo is much more recognizable compared with the previous logo.



In 1974, the logo was redesigned again, a pair of star and the words “The Line of DC Super stars” was added in the logo. This somehow make the logo look very busy and crowded for me.





In 1976, when Jenette Kahn become DC’s publisher, a new logo was redesigned by Milton Glaser. This logo also called as “The Bullet”. Since then this logo has become the longest running logo in DC history. What do you think about this logo?





This new logo also called as the DC spin was created by Josh Beatman of Brainchild Studios. This logo reflect DC expand from being a publisher into a larger entertainment section. Such as film, Batman Begins, Superman Returns, The Dark Knight, and so on. You name it!



DC comic first emblem 2012-present


This is the latest DC logo redesigned on 2012. I wonder why the iconic round is no longer on the logo.

dc-comic-logo-versiondc-comic-logo-batman dc-comic-logo-flashdc-comic-logo-joker 

Now its your turn to share your thoughts about new DC comic logo. Like it? Hate it? Astonishing? Do you think new logo worth an applause? Start the debate!

The Story Behind Volcom Logo


What does Volcom logo stand for? This is the question that I found all over the internet. Do you know what does it mean actually?


The idea of Volcom emblem or aka the “Stone Logo” is actually derived from the support of freedom and youth audience. In a simple sentence to understand, the “stone logo” symbolize their support on youth freedom and creativity.


The company motto, “Youth against Establishment” is clear vision of their product and lifestyle. Volcom also actively hold a campaign named “Let the Kids Ride Free” for kids to express their talent and gain contest experience.


Besides Volcom also provide free product for competitor and free of entry charges. A smart way to advertise their company and also helped those kids to have a good time expressing their talent.


Did you know…

In 1991, Richard “Wooly” Walcott and Tucker “T-Dawg” Hall founded Volcom that market the surfing, skateboarding and snowboarding products.


They both love extreme sports, then they come out with an idea of starting a riding company based on the extreme sports they love.


With $5000 from Richard’s dad, they started the own company, “First the name and then the stone, Volcom was born”(quotes from Volcom.com).


Their first retail outlet opened on 23 November 2002 in Los Angeles, California. Today, their retail are worldwide including, France, Indonesia, Japan, Thailand, England, Brazil, Portugal, Germany and Canada.


Volcom also involved in music industries and created their own label with a number of recording artists.


They also have an annual worldwide music tour to show their love towards music. Besides, they also hold an annual music competitions for unsigned bands to express their talent on stage.

The Secret Behind Roxy Logo


Did you notice Roxy logo is actually adopted by the logo of Quicksilver? The logo is actually formed by combining two of Quicksilver logo and forming a shape of heart. Continue Reading…

You Will Be Surprise to Find Out Who is the founder Behind Puma Logo


 Rudolf Dassler, the founder of Puma


The founder behind Puma logo, Rudolf Dassler, is the eldest brother of Adi Dassler, the founder of Adidas. Rudolf established his own company after the spilt with his brother.


On that time Rudolf called his company Ruda, from “Ru” in Rudolf and “Da” in Dassler. But he later changed its name to Puma chuhfabrik Rudolf Dassler in 1948.


I am glad that the name was changed from Ruda to Puma. Ruda sounds really weird. After the spilt, Puma and Adidas become a fierce rivalry with each other.


Puma is recognized for producing sophisticated athletic shoes and other sportswear. Puma popularity was hiking after the footwear was worn by a few famous figures including Johan Cruyff, Enzo Francescoli, Lothar Matthaus, Pele and Diego Maradona.


Puma is now the third largest sportswear manufacturer in the world behind Nike and Adidas. Puma can be found in more than 80 country today and sponsored more than 30 national football teams worldwide.

 What is the Animal in Puma Emblem


 The first Puma Emblem



 Puma Latest Logo


Puma logo was formed with a silhouette leaping puma, they called it a panther, cougar or a mountain lion. Puma is active both day and night, it is a powerful beast that can jump to a maximum of 20 feet high in a single jump and also an expert hunter. (Wow, thats three times higher than me! Don’t ever mess with Puma). This is why puma is chosen to relate the brand.


Bold font was used to incorporate with the leaping cougar and created a strong and impact identity. Puma logo only went through a minor change once in its 63 years of operation.


I don’t think they need any changes on the logo, it looks perfect. The bold static font incorporate with curved active leaping puma make this logo balanced well. The point is, the leaping puma really make this logo come alive!