I Don’t Think You’ve Seen Taco Bell First Logo Before


Have you seen the first Taco Bell logo before? The first Taco Bell emblem and the first was born in 1962 and Taco Bell’s first original restaurant located in Wausau, Wiconsin, US. However, the first restaurant was demolished on May 5, 2010.


This logo resembled someone asleep wearing a sombrero. I like the color combination on this logo. The movement on the bell makes this logo friendlier.

The Second Taco Bell Emblem


The second Taco Bell emblem was designed in 1985. This emblem is still in use at many older Taco Bell location. The logo was changed after PepsiCo bought Taco Bell in 1978. I don’t really like the bell on the logo however, the typeface is very interesting.

 The Third Bell


The third Taco Bell’s logo, that is their current logo was born in 1995. This logo replaced their previous rainbow logo with pink and purple as an effort to revitalized the old logo.

How Glen Bell Started Taco Bell…

Taco Bell was founded by Glen Bell who started his first  hot dog stand as Bell’s Drive-In in San Bernardino, in 1946. On that time, he was just 23 years old.


After six years operating, he sold the stand and opened a new stand selling tacos. It was called Tacos -Tia. On the next few years, Bell business went quite successful and and owned a few restaurants and four of them was called El Taco. However, he sold the El Taco to his partner and built his first Taco Bell in 1962.


In 1964, the first franchise was sold to a former Los Angeles police officer in Torrence. Since then Taco Bell started to grow rapidly.


By 1967 the 100th restaurant was opened at 440 South Brookhurst in Anaheim. In just 3 years they opened their 100th restaurant! Today, Taco Bell have more than 6000 restaurant worldwide.