Leobroco Accounting

Leobroco is a tax and accounting company and trying to change the image of the services to be delivered through cloud system. As their could have a strong online presence in the future, I have been thinking that they need an icon along side as part of the logo so they can easily implement this icon as a social media profile picture in the future. I have to make sure the icon are still visible when it scaled down so this icon is suitable when it placed in various marketing material. Besides, I can see a potential that they could implement this cloud service as mobile app in the future. This is one more reason to add on that they need an icon that is visible in small size. I have decided to play around with the initial “L”  instead of abstract mark as icon because an abstract icon is very common in account industries. There are actually two “L” hidden in this logo. I’ve am using a positive and negative space technique to form the “L”.  The double “L” suggest the connection and a team of the founder and his brothers to build this company. I will reveal the double “L” in the hidden logo later in this article.

Black and White


Visibility in Small Scale

Icon to use in Social Media Profile

3D Mock up

Can you spot the “L”?